Wings is unique identity amongst the work we have done so far, Finding the “W” was easiest and toughest concept as there is lot of creativity going around “W” and to make it unique it was a bit challenging and we took inspiration from the very idea of the easiest and toughest to make the Identity. In this identity we can easily identify the letter “W” hence if we look closely then we find that what makes it easier was it's negative space! Within the identity we tried to cater wideness yet prominence at the same time.
Finding the “W”
Wings represents the large group of companies which are diverse in many fields like construction, hospitality, finance and driven by strong and visionary leadership.
- Geomatric symbol
- Infinity as a core element