And the first step to this was to transparently and confidently compare every stage of a natural diamond’s journey with that of the journey of a diamond from The Diamond Library i.e. – comparing formation, practices in inventory, business model, valuation, etc. totally.
This would help clear the mind of any preconceived notions and help place the trust of customers in our diamonds by answering their question ‘Why The Diamond Library’. And this was just half the battle.