Ethereal Green Diamond, is the manufacturer and global supplier of the finest quality lab-grown diamonds with legacy of 4 decades.
Ethereal has a State of Art manufacturing unit where they have mastered the process of giving birth to diamonds that look, feel and shine just like their counterpart.
Website redesign, UI/UX Design, Full Stack Development
Redesign & Development of Ethereal’s website came at a time when every other person wants to migrate to latest technology more than ever before. Their website served as one of the strongest sources for lead generation, but no longer aligned with their vision for the brand.
We partnered with Ethereal to help them achieve a more branded and professional feel for their diamond website. We identified a number of improvements related to design and user experience that could be made to their website and went to work.
Unique Problem to Solve
To make a mark digitally, brands oftentimes struggle to differentiate from competitors. It was imperative that we create a unique and appealing design that still felt clean and in line with other premium websites.
Maintaining Lightening Speed
Ethereal’s conversion rates were suffering because old technology, less optimized code and lower versions of framework. We needed to deliver a dynamic experience by using latest tech stack but keeping page load time at a bare minimum.
Outcomes & Results
Increase in over all conversion rates
Website Loading Speed
Home Page Bounce rates