The brief held impeccable clarity – Quality is the soul of Specter. It’s what our eyes see and what flows through our Quality Machining Solutions until we achieve the standard we want to.
Quality is also the lens with which we see the future inching closer to Specter.
So, the logo should also rub off the same sentiment a client feels when entrusting their project to us – that of unyielding professionalism.
To validate Specter’s essence by design, we decided to unhesitatingly display the 'S' of Specter as a creation as if out of their own Quality Machining Solutions, in all its glory.
To achieve that flow of quality through our design, we let our hand move in a single precise flow, while our eyes discerned if that creation was fit enough for the eyes of an artist. And the 'S' was born.
To set the stage for the dynamism of the future, the colour combination was selected to imbue the brand with vitality and creativity.
