Going further, the tagline 'All Are In', is used to give a hand to the world, to enter the world of social networks.
Giving an impetus to a whole segment lagging behind in making optimum use of social media, the 'O' in 'NOW' was made in the form of a clock to give the thrust to develop the most powerful tool bringing about life's opportunities – human connections.
The budding and the bloom of any connection starts with dialogue – no matter how big or small. And so, the 'O' in 'Social' was molded as a speech bubble.
A light colours the word 'Media' to proclaim the vastness of social media like that of a clear ocean and the immense potential for creativity for any individual to colour this vastness with his individuality.
A shallow hue of blue colours the 'Social' & 'Now' and gives a background to the logo to symbolize the expanse of social media equivalent to that of the sky. It symbolizes the ever-growing possibilities born out of social media.
Finally, let this video speak a thousand words and ignite the fire to change you and change the world!