Social Media Now

in brief

Endless Possibilities
Our fervent clients at Waterlily communications approached us to design the logo for a conference about a day very close to our hearts and profession – The Social Media Day.

The brief was passionate and the intention, powerful – to start a dialogue about the most powerful human endeavor being undertaken in the 21st century – forming human connections through Social Media.

And the message? A pivotal but often underused power – that when connections are harnessed through social media, there is nothing which can't be achieved.

Kindling Dialogues, Creating Connections

By keeping it unambiguous and wanting the day to be the king, we wanted the words 'Social Media' to remain prominent for the people & professions in attendance. And to proclaim that the best time to harness connections is never else, but NOW, the title was decided to be 'Social Media Now'.

Going further, the tagline 'All Are In', is used to give a hand to the world, to enter the world of social networks.

Giving an impetus to a whole segment lagging behind in making optimum use of social media, the 'O' in 'NOW' was made in the form of a clock to give the thrust to develop the most powerful tool bringing about life's opportunities – human connections.

The budding and the bloom of any connection starts with dialogue – no matter how big or small. And so, the 'O' in 'Social' was molded as a speech bubble.

A light colours the word 'Media' to proclaim the vastness of social media like that of a clear ocean and the immense potential for creativity for any individual to colour this vastness with his individuality.

A shallow hue of blue colours the 'Social' & 'Now' and gives a background to the logo to symbolize the expanse of social media equivalent to that of the sky. It symbolizes the ever-growing possibilities born out of social media.

Finally, let this video speak a thousand words and ignite the fire to change you and change the world!