osho maitri

in brief

So far, the products we catered to were always something either of our 5 senses could perceive. Now, we had a 'product' that transcended the 5 senses. It was to symbolize an unwavering and blooming companionship, The Osho Maitri to transform the Homo Sapiens into a new specie – the Homo Novus (New Human).

The Maitri, our clients said, is not partisan, tilting towards any one extreme in the spectrum of thought like either materiality or spirituality. Maitri is the unifier of beliefs, like a confluence of the sky and the earth. It sets its mind only to love, foregoing war. Only to creativity, letting go of destructiveness.

Our clients with proud enthusiasm claimed, that the path to the new age will not be lit by a sect of priests, but by the Homo Novus of Osho Maitri who can belong to any of the labels of race, religion or vocation created by man, thus breaking free from hierarchy.

Friendship 2.0 – Transcending Time

For today's human to take the unseen flight of promise into the new tomorrow, we needed a symbol that would not only represent hope, but also give the world the courage & push to step foot into the new world.

So, we transformed an age-old representation of learning & growing – from a Mother Bird to that of an Osho Maitri companionship.

From the archaic practice of pushing her little one from a nest high up to the ground below till it learns by itself to spread its wings and fly, the new symbolism should be fit for humans, for the Homo Novus.

With the new symbol, we wanted to assure that the Maitri would always be there with you, whether helping you up after your fall to the ground or on the flight guiding you into the new dawn. Which is why we have the 'beginner' sitting next to a Mitra on a branch in the forest of life.