in brief
Seeking to give back to the society in a way as comprehensive as their business practices, the logo needed to arouse a sense of upliftment to ensure well-being in the society. It was also crucial that the logo have a new age feel to strike a chord with the youth.
Taking It a Step Ahead
To elevate the most downtrodden of the community, we aimed to ignite a sense of hope and flourishment through design. Just like the diya (lamp) ignites to dispel darkness, through our design we convey the Foundation’s intent to dispel the gloom of poverty from people’s lives. Taking it a step ahead, we assure the society of the Foundation’s nourishment towards their prosperity and blossom through the concept of a flower. We along with our client aspire that this logo become synonymous with welfare.
