In Brief
Jyoti CNC Automation Ltd., a leader in their industry, sends calendars to all their associates. The annual exercise was an underutilised communication opportunity. Jyoti CNC Automation Ltd. is dedicated to product delivery and customer satisfaction. These are principles followed by enlightened individuals. Drawing a similarity between Zen masters and their principles and practices with Jyoti CNC Automation Ltd.’s work culture and business practices, we created this calendar. The calendar highlights 12 Zen masters and their wisdom as the theme of the month. To make this more fun and real, we included 365 reasons to celebrate for each day of the year. The design is old-fashioned with subtle colors to bring a soothing and calm communication.
Dang Dang Doko Dang
Represents the sound of the drum beaten by a Zen master in an existential lesson for a disciple. As well as symbolizing the poetic quality of Zen. "Zen is a way of dissolving philosophical problems, not of solving them, It is a way of getting rid of philosophy, because philosophy is a sort of neurosis."
- 12 Masters
- Wisdom of Masters to be light unto yourself
- 365 days to celebrate
