HPJ gives form to beauty in the eyes of the beholder. Each jewellery piece is designed and crafted to express a form of beauty and display its aesthetics. The logo design is simple capital alphabets representing the company name. The typography is in gold color symbolising their business in jewellery. It is also a curved font with smooth curves and sharp cuts for the precision, passion and ease that the company creates jewellery. The logo is against a black background to highlight the typography. This led to the tagline Crafting Passion. The campaign aimed at generating loyalty and enthusiasm in the company to build it for larger businesses. This was successful in generating loyalty and the zeal to work harder in the employees of HPJ.
Hasmukh Parekh Jewellers are a trusted and leading name in the manufacturing of jewellery. Based in Kolkata, HPJ is a several times award winning manufacturer. Their jewellery designs are exotic and are representations of the skill of gold jewellery craft. Their motivation is to create unique, rare and exotic designs that are exquisite pieces of jewelry appreciated by their customers.