Insights

Parallax scroll animation

Parallax scrolling is a web design technique in which the website background moves at a slower pace than the foreground, creating the illusion of depth and immersion. It’s generally what we can see in video games.

In short, we can consider various elements to create a parallax scrolling animation with creativity and versatility.

The advent of parallax scrolling certainly added a new layer of dimensionality to web design. To show what parallax scrolling adds to the user experience, Enliven provides one great example:

3D animations

3D visuals always create a feeling of depth in the user interaction experience. With the brightest span of the flat illustration trend, 3D animation is back on the scene with radiant and diverse performance in web and mobile user interfaces.

We can create realistic and complex visuals using 3D animation and convert it to deeper and more sophisticated user experiences

Horizontal scrolling

When we think of scrolling in websites and apps, top to down scrolling method comes into our mind. In simple words we can say vertical scroll. Generally, web pages structure vertically but what about horizontal scrolling?

Horizontal scrolling is one type of page navigation method in which the user scrolls left and right to explore web page’s content from the sides of the window or container. We can perform horizontal scrolling by mouse, pressing left and right arrow keys. In touch devices we can achieve horizontal scroll by swiping sideways with one finger.

We can use following scenarios where horizontal scrolling creates a good user experience:

• Displaying a large catalogue of products or items so that different product categories can be easily shown
• Displaying discrete sections or slides of information on applications
• Displaying several images for example photography site or a design portfolio
• Displaying information in a large visual area that is not easy to see at a glance (e.g. a map)

Augmented Reality

Using AR we can improve user experience, especially for ecommerce website or any product landing page. AR provides 360 user experiences so user can explore product in more detailing and depth. For example, we can create AR for car so user can see car’s interior without going to dealer’s place.

Virtual Reality

Generally, virtual reality is experienced through a headset or mobile device. WebVR provides a virtual reality experience within a web browser which doesn’t require any special equipment like headgear, goggles or anything to download. When a user explores our website, they are ready to experience any virtual reality world which we have created for them. All the major desktop browsers support WebVR like Firefox, Safari, Chrome also Safari for iOS, Chrome for Android, Firefox for iOS, Samsung Internet, and UC Browser does support WebVR in mobile device.

Micro-interactions

Micro-interactions is another web design trend that allows us to involve customers in our website with small user interactions. For example social media site Like button. Also, we can add micro-interaction in CTA (call to action) section using add some animation when user hover mouse on CTA it will help bring a nod for the user to take more action to add to their visiting time.

There are many micro-interactions we can implement in website for example chat-bot, web notification, emoji and many more…

Colour Scheme

Color choices always make bigger impact on visitors than you might realize. Color choices invoke specific feelings and can be powerful way to motivate. Better colours always enhance content’s readability, increase comprehension, and improve learning. Colors are one of the most important elements that add credibility to our website.