Corporate Communication is the perception of a company, creating brand identity and maintaining communication with general public and employees. Corporate Communication build company impression among their client and employee. Communication with internal and external audience to retain positive reputation in the industry. Internal communication is the bridge between employees & management. Thoughtfully-written internal communications show a commitment to transparency on the part of leadership.
A company’s corporate communication could be multi way often in writing (website, press releases, memos etc), verbal (interviews, videos, press conference) and visual (photograph, infographics, illustrations).
To build a strong brand identity, anyone have to align their internal & external communication.
In some colleges special subject teach how to communicate in corporate world, subject known as Commercial Correspondence & Secretarial Practice.
Types of Corporate Communication
There are two type of communication using in corporate world. Company or employee communicate with client or vendor which is called external communication & employee communicate with other employee which is called internal communication. Let know about both type of communication.
1.External Communication
In such way company communicate with people, clients or vendors. Most popular way of external communication is.
- Advertisements : Advertisement should always be meaningful, which aware company by advertisement company aware regarding their product or services. It is an impression of company image.
- Media Influence & Public Relations : Second way of external communication with people and client through Social Media regarding company future plans or spread in vast mass.
2.Internal Communication
Internal communication also important in corporate accommodation. Normally there is two type of internal communication we find in corporate companies. To get best result of company internal communication must be strong & effective without any miscommunication.
- Group Discussion : In corporate company every work doing by small teams so they need to discussion with each other frequently.
- Daily Reports : Through Internal communication employee discuss about daily working plans and make daily reports regarding work progress or how to achieve targeted work within time.
Advantages of Corporate Communication
- Avoid Miscommunication
- Better Services
- Transparency
- Brand Awareness
- Boosting Employees Interaction
- Sparking Innovation
- Improving Employee Productivity
- Attracting Top Talent
Required Skills for Corporate Communications
- Presentation and public speaking skills
- Writing Skills
- Communication with Data
- Research & Critical thinking
- Technical Skills
